Cannes Lions

Brainwave Symphony

TOOL, Los Angeles / NETFLIX / 2016

Case Film
MP3 Original Language
Presentation Image

Overview

Entries

Credits

Overview

Description

A new musical composition called a “brainwave symphony” was created to tie into the original series Sense8, which brings together eight strangers with telepathic abilities.

Execution

The accompanying campaign took eight people and measured their brainwave patterns using psychedelic images specifically crafted to elicit an emotional response. The extracted data was then pumped into an algorithm and each individual's patterns into melodic points.

Outcome

The end result is a one-of-a-kind collaborative piece of music that reflects the connection between the characters on the show and helped get the show renewed for a 2nd season.

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