Cannes Lions

BRAND

TBWA\CHIAT\DAY LA, Los Angeles / NISSAN / 2012

Overview

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Overview

Description

In 1999, Nissan, Japan’s third largest automaker, was on the verge of bankruptcy. In 2011, they were successful, profitable and launching the first mass market electric car. This film documents their dramatic journey back: the mistakes, the tough decisions and the unlikely foreigner who lead one of the greatest comebacks in business history.

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