Cannes Lions
TBWA\CHIAT\DAY LA, Los Angeles / NISSAN / 2012
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In 1999, Nissan, Japan’s third largest automaker, was on the verge of bankruptcy. In 2011, they were successful, profitable and launching the first mass market electric car. This film documents their dramatic journey back: the mistakes, the tough decisions and the unlikely foreigner who lead one of the greatest comebacks in business history.
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