Zalando wanted to show its support of the London Queer Fashion Show, by partnering with us to create an influencer hangout activation area at the event to promote the show.

Along with delivering engaging social media content via video imagery across our media network.

The idea came from the impact and reach social influencers have with their audience when it comes to trends and tips in fashion.

Creating an activation area for attendees to the event providing them with space to post about what they were wearing and what they'd seen at the show.

The target audience for this campaign was the LGBTQ+ community, covering all age ranges within the demographic.

Sitting down with the event organisers and our partner Zalando, BA worked out the most engaging deliverables to help push content for the show through social media channels.

Our team had a month lead time to put together the activation area, set up the publication list to promote the show on from our network including our Out of Home ads across the country with video images and video content.

The event attracted 2000 visitors on the day.

The OOH impact was 462,000 across 12 LGBTQ+ screens in the UK

Social Reach 500,000