Cannes Lions

BRAND AGENCY

TRIBAL DDB INDIA, Mumbai / TRIBAL DDB / 2006

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The Tribal anthem represents the bond of harmony that unites Tribal employees worldwide. Tribal DDB India took the initiative to compose a basic song structure and melody with musical influences derived from Tribal offices worldwide. Tribals all across the world were invited to contribute to this symphony by lending their voice to it to create a grand Tribal anthem. The anthem is composed entirely online.

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