Cinema: The jingle sounds like piped music (for the first time!).

Radio: DJs invite to take part: What is 'I´m lovin´it?'Buzz marketing: People jump to the streets with banners.

Road Show: Buses flood the streets with rhythm.

Outdoor: Thematic university stations.

Radio: DJs make the jingle a success.

Ambient: Use of toilet mirrors in fashionable nightclubs.

Radio: Relate your experience 'I´m lovin´it!' Internet: Spectacular Peeling and Rich media.

TV: Participate and dare to go on the street with your own banner, and show it on the web.

The annual average rating of notoriety growth 69.5 %, 53% of the obtained comments correspond to this relaunch, reflecting its better result in the Notoriety Ranking on the total market. Repercussion in business results? Growth of more than 52% up on forecasts!