Creating an innovative and high-impact online campaign for the 'Brand Research Package', a service provided for readers of 'Absatzwirtschaft', one of Germany's leading marketing magazines (in co-operation with the Serviceplan Group). USP: scanning marketing information beyond the ordinary, the Brand Research Package provides a deeper insight into relevant market data, consumer profiles, brand assets and the competitive environment. Marketing the services offered on www.research-package.de; generating hot leads and prospective clients for the Brand Research Package among marketing executives, thereby profiling the strategic competence of the two co-operating partners. Marketing executives and staff in Germany's SME and major advertising companies.