Cannes Lions

BRAND STRATEGY

TBWA, Hong Kong / THE DISRUPTION CONSULTANCY / 2009

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Overview

Entries

Credits

OVERVIEW

Description

The brief was to completely re-design and overhaul the The Disruption Consultancy’s global website.

Execution

The site needed to serve as a voice and behave like the company’s philosophy – disruptive thinking. So the design was based around a world where relevance and irreverence lived in harmony. Allowing information to be delivered in a non-traditional manner.

Outcome

Responses from visiting clients to the site have been very positive. Based on TDC’s strategic mantra, they all agreed the company’s approach to disruptive thinking was clearly demonstrated not only in the information provided, but also in the way the information was presented.