Cannes Lions
TBWA, Hong Kong / THE DISRUPTION CONSULTANCY / 2009
Overview
Entries
Credits
Description
The brief was to completely re-design and overhaul the The Disruption Consultancy’s global website.
Execution
The site needed to serve as a voice and behave like the company’s philosophy – disruptive thinking. So the design was based around a world where relevance and irreverence lived in harmony. Allowing information to be delivered in a non-traditional manner.
Outcome
Responses from visiting clients to the site have been very positive. Based on TDC’s strategic mantra, they all agreed the company’s approach to disruptive thinking was clearly demonstrated not only in the information provided, but also in the way the information was presented.