Cannes Lions
McKINNEY, Durham / NATIONWIDE INSURANCE / 2014
Overview
Entries
Credits
Execution
We monitored Twitter for people lamenting their broken, stolen or destroyed belongings and replied in real-time, at the height of their frustration, with a gift card to replace the item. We sent users to a personal site — complete with a custom animation related to their issue — where they redeemed their digital gift card.
Outcome
During the program, Nationwide saw a 3,377% increase in positive Web chatter.
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