Cannes Lions

BRAUN CRUZER3 POWER SHAVER

CLEMENGER BLUE DIGITAL, Melbourne / PROCTER & GAMBLE / 2007

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30k banner adProduct: Braun Cruzer3 Power ShaverObjective: To advertise the new Braun Cruzer3 Power Shaver with 3 variable settings. Trim, Shave, Syle.The ad features a man’s face with a beard. The viewer gets to pick up the Braun Cruzer3 and shave, style and trim the face using the interactive settings.The ad cleverly demonstrates the shaver features. The banner links through to the Braun Cruzer3 product microsite.

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