We created an experience by transforming objects along a walkway in a busy shopping district to illuminate as women walked by. Objects were adorned with blinking words which read the provocative slogan “light up the night”. At the end of the illuminated walkway the women saw their reflection in our branded mirror.

To support this captivating experience, women with stunning hair walked by with huge branded umbrellas. Their shiny hair made a dazzling spectacle as they walked amongst the pedestrians whom were not aware of the bulbs under the umbrellas!