Cannes Lions

BRAVE MAN

DIAMOND OGILVY, Seoul / MENTHOLATUM / 2015

Overview

Entries

Credits

Overview

Description

To show Mentholatum’s efficacy, show the reversal situation that the one brave but rashness man jumps into iced river in humorous way.

In addition, we used Youtube’s video clip without actual shooting in order to express natural and real situation at small production cost but great effectiveness.

Man : OK! I’m ready. Go!

Oh my god!

Na : What do you need?

MENTHOLATUM LOTION

(Subtitle : What do you need?)

Fast! Deep!

(Subtitle : Fast and deep effect on muscle ache)

Immediately For muscle ache

(Subtitle : Immediately For Muscle ache)

MENTHOLATUM LOTION

(Subtitle : Korea NO.1 MENTHOLATUM LOTION)

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