Cannes Lions

BRAVIA

FALLON LONDON, London / SONY / 2006

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Overview

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Credits

Overview

Outcome

BRAVIA reached number one in the LCD TV market for both volume and value of sales during the campaign in the critical pre-Xmas sales period.In addition to this the advert has been viewed almost 1.8 million times online and has resulted in nearly 3,000 unique blog posts. The ‘Heartbeats’ song to the commercial by Jose Gonzalez achieved a fantastic no. 7 chart position in the UK. His debut album rose to no.8 in the UK albums chart and no. 2 in the Irish album charts. Over 100,000 single releases were sold in the UK and achieved gold status. The music video featured scenes from the BRAVIA ad and got exposure during numerous TV appearances, including on BBC1 and MTV.

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