Dropping 250,000 brightly coloured bouncy balls down the streets of San Francisco for real = colour like no other.

The 'colour like no other' campaign was designed specifically to allow different expressions of colour to be developed. Beyond the mass media "balls" commercials, Sony also needed a different expression of colour to target a more "cool" and urban audience. This film was developed to give BRAVIA a more techno-fuelled edge for a pre-family, young urbanite audience.

During the campaign period, (which was during the critical pre-Christmas sales period), Bravia reached the number one position in the LCD-TV market, both for volume and value of sales.