We’ve all seen commercials depicting the perfect mom, in her perfect little house, singing and dancing while she cleans even though the house appears to be spotless. This isn’t one of those commercials. Upon identifying a consumer backlash to moms being portrayed as “Super Mom” who live to keep a perfect house, we created a piece of communication that acknowledges that messes happen. And not only that but that’s the fun in life. This commercial celebrates life’s messes and offers up new Brawny as a way to just go with the flow and make light of everyday messes.