Cannes Lions
PARTIZAN, New York / GEORGIA PACIFIC / 2004
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Taking the 70's icon of the Brawny man, these commercials bring him to life in a very tongue-in-cheek manner as he fixes dinner for the lady of the house. This Brawny man cleans up with Brawny paper towels, as he prepares dinner. He's overly, ruggedly sexy in an almost outrageous manner.
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