Young working population who in todays competitive work environment oft times forget about the little pleasures of life, while getting too involved in their schedule.

Tempt the target audience by subconsciously reminding that even in between their tedious day at work, they can sneak a break.

We took two extremely boring tools of work, the excel worksheet and the day planner, something our target audience is well familiar with, and within them integrated a 4 finger KitKat bar. The cheeky nature of the ad, certainly brings a smile to the face.