Cannes Lions

BREAKDANCE

DDB BRASIL, Sao Paulo / JOHNSON & JOHNSON / 2015

Awards:

1 Silver Cannes Lions
Film
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Overview

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Credits

Overview

Description

The spot begins with a mosquito flying inside a house and landing on what appears to be a piece of furniture.

Suddenly a breakdance song begins and our mosquito starts do dance. We notice that it follows the music and dances like a real B-Boy. It does the “moonwalk” step, the “arm wave” and other moves. It points to other mosquitoes and they start to dance together.

Then they do the “invisible wall” move. One of them does it first, then we see a bunch of them doing the same. And we notice that this move lasts longer than the others.

Camera opens to show that all of them are doing the “invisible wall” move around a sleeping baby and they can’t get any closer.

So the camera shows the Johnson’s Ant-mosquito Lotion and a lettering that says: “Keep Them Away”.

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