Continuing the campaign that began with a horseless jockey winning a major steeplechase race, the 'marathon' ad tells the story of three not very athletic mates winning a city marathon wearing heavy cumbersome animal suits. Despite being dressed as a rabbit, bear and dragon they match the blistering pace of the world's best marathon runners and, while chatting about traffic and tiling tips, win the race with ease. Proof that your day goes better if when you've had your weetabix.