Cannes Lions

BREAKFAST / LUNCH

DDB WARSAW, Warsaw / MCDONALD'S / 2013

Awards:

3 Shortlisted Cannes Lions
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Case Film
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Overview

Entries

Credits

Overview

Description

Fresh, crispy vegetables, fresh-squeezed juices and seasonal meals are not widely associated with McDonald’s. We had to change people’s perception and find an unexpected, new way of showing the freshness of McDonald’s offer.

Execution

The chalkboard menu showed McDonald’s offer from a completely new and unexpected perspective. It changed customers’ perception and helped to successfully launch new menu items.

Outcome

The chalkboard menus showed McDonald’s from a completely new perspective. It involved McDonald’s crew as well as customers.

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