Cannes Lions
LOWE-SSP3, Bogota / RED BULL / 2012
Overview
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Outcome
100 Maraca Sprays were delivered to the top exponents of both genres. With this piece alone, we were able to achieve 100% of the event’s invited participants. At first, this delivery was exclusive to event participants. Soon enough, we used it as an invitation to the press and friends of the brand, obtaining significant coverage on media and social networks. But what’s most important is that we charged and the client paid us for this idea.
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