Cannes Lions

BREAST CANCER

JOHN ST, Toronto / RETHINK BREAST CANCER / 2012

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For women, checking your breasts for signs of breast cancer is something you have to do, and can be tough to remember. We wanted to change that. So to kick off Breast Cancer Awareness Month, we teamed up with Rethink Breast Cancer to create Your Man Reminder – a mobile app that uses hot guys to remind young women to check their breasts.We created an always-on utility that breaks through the clutter and may even help to save some lives.

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