Cannes Lions

BREAST CANCER AWARENESS

SHANGHAI LEM AD CO. / BREAST CANCER ASSOCIATION / 2006

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

What we do is to remind them to self-check before turning off the lights to sleep. The best idea was to put the ad information on the light switch in the bedroom.

Outcome

The rate of self-checking increased 20.8% through this ad campaign.

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2024, BREAST CANCER ASSOCIATION

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