Cannes Lions
BREAST CANCER AWARENESS
SHANGHAI LEM AD CO. / BREAST CANCER ASSOCIATION / 2006
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Overview
Entries
Credits
Overview
Execution
What we do is to remind them to self-check before turning off the lights to sleep. The best idea was to put the ad information on the light switch in the bedroom.
Outcome
The rate of self-checking increased 20.8% through this ad campaign.
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