Cannes Lions
GREY , Hong Kong / BREASTCANCERHK.ORG / 2007
Overview
Entries
Credits
Outcome
An overwhelming success. Within days of the mailing, word of mouth spread to local newspapers and over 35 websites. As a result, thousands of women all over the world clicked onto the self-detection instructions at www.breastcancerhk.org – making it the single most visited breast cancer website in Hong Kong during the campaign period.
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