Cannes Lions

BREAST CANCER AWARNESS

CHANGE INTEGRATED, Warsaw / WIRTUALNA POLSKA / 2010

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Outcome

As a result, Edyta, the girl with magic boobs, trained almost 175 000 men in just one week.A conventional, offline training would cost 35 € each. So it would take around 6 000 000 € to train all of our audience offline. And still, no guarantee they would want to participate in the first place.We spent only 1 300 € and men keep coming back eager to train again and again...

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