Cannes Lions
JWT SAN JUAN, San Juan / SUSAN G. KOMEN / 2010
Overview
Entries
Credits
Description
On Thanksgiving Day, a day where millions of families unite to give thanks, during prime time we aired a unique television programme called 5 WOMEN 5 COMPOSERS. A televised concert that used the power of music made people aware of the feeling evoked during the 5 most significant stages of breast cancer. We paired 5 cancer survivors with 5 classical music composers, each representing one breast cancer stage. Each composer interviewed a survivor and was given 3 months to compose a piece of original music that would express that stage. We filmed in Puerto Rico’s most famous theatre and attracted many volunteers such as Puerto Rico’s Symphony Orchestra, renowned maestro, Roselyn Pabón, three-time Emmy award winning sound engineer, Berti Rodríguez and Puerto Rico’s most number one actress Cordelia González, who served as our main spokesperson. This programme was also aired on Puerto Rico’s number one television network, Telemundo.
Execution
On Thanksgiving Day, a day where millions of families unite to give thanks, during prime time we aired a unique television programme called 5 WOMEN 5 COMPOSERS. A televised concert that used the power of music made people aware of the feeling evoked during the 5 most significant stages of breast cancer. We paired 5 cancer survivors with 5 classical music composers, each representing one breast cancer stage. Each composer interviewed a survivor and was given 3 months to compose a piece of original music that would express that stage. We filmed in Puerto Rico’s most famous theatre and attracted many volunteers such as Puerto Rico’s Symphony Orchestra, renowned maestro, Roselyn Pabón, three-time Emmy award winning sound engineer, Berti Rodríguez and Puerto Rico’s most number one actress Cordelia González, who served as our main spokesperson. This programme was also aired on Puerto Rico’s number one television network, Telemundo.
Outcome
Through music the public was able to feel what it is to live the five most significant stages of breast cancer. We reached and educated over 200,000 people (population of Puerto Rico being 4million). We also received extensive coverage from Puerto Rico’s main newspapers and networks. And all of this was accomplished by a television show that only lasted one hour.
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