Cannes Lions

BREAST CANCER FOUNDATION

COLENSO BBDO, Auckland / BREAST CANCER ASSOCIATION / 2010

Awards:

1 Silver Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Execution

To launch Breast Cancer Awareness Month, we placed a small and seemingly harmless blob on an Auckland city street. Then we watched pedestrians do nothing about it, as it grew over the course of a few hours, before finally blocking the street. Passersby were left with this message from The New Zealand Breast Cancer Foundation: The longer you wait to act, the bigger the problem becomes. Book a mammogram today!

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2024, BREAST CANCER ASSOCIATION

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