A social connection with a total stranger without expecting it AND giving you a positive feeling. That would be the ultimate proof of a social booster. Right? It's like the fun feeling you have when you're connected to a complete stranger with your webcam. But wouldn't it be ultimate fun when a complete audience is connected to each other? That's was the starting point of the concept. By faking the live connection with the 'other' cinema hall and using three different reactions of the other audience, Frisk shows how Norwegian react to different kind of approaches from the other hall.

A boost to the brand experience of Frisk. A boost to get Frisk top of mind. A boost to the brand awareness of Frisk. But also a boost to the social life of Norwegian people. The reactions of people at the cinema were amazing. Smiling, laughing, shouting, waving, dancing and even a complete ovation of an audience. Frisk a social booster? Definitely!