The ‘Breeze Colors worth DIGging’ Creativity Kit was an agency initiative which was presented and bought by the client, who decided to produce it and distribute it to select Bangkok pre-schools where Breeze mom’s send their children.

We wanted to encourage children to exercise their creativity in a way that fit with Dirt is Good and tied back to the many variants of Breeze and all of their cleaning power. The white T-shirt was an obvious device, and we developed it into both a palette as well as a pad of paper for painting on. The paint colors are tied into Breeze variant colors, and the cleaning power of Breeze happens whenever a page is torn away to reveal a clean canvass underneath.

Feedback for the design was very positive, and we quickly exhausted our stock of creativity kits. The idea has been proposed by Unilever to other countries in the region for further use in other markets.