Worthington’s, established in 1744, covers the Creamflow, Red Shield and White Shield brands. With traditional ale growing in popularity at lager’s expense, Worthington’s was perfectly placed to rejoin the party, if it could just sort out its appearance, so Molson Coors asked us to re-launch it.

We set out to ‘celebrate the character within’. This didn’t just promote the beer’s taste, but also the people that come together to create it. We used each Master Brewer’s signatures across the entire visual language, and the brand identity was an evolution from an old wordmark, that we found at the National Brewery Centre.

The Worthington family actually embraced the Brand Director at the re-launch - 'They kissed me!' - delighted to know that one of England's oldest beers now has an identity worthy of the beer.