Spikes Asia
GIGIL, Taguig / NETFLIX / 2023
Overview
Entries
Credits
Background
Bridgerton was one of the Philippines' most-streamed shows on Netflix.
In order to garner excitement for the premier of its newest season, Netflix gave Filipino fans the opportunity to immerse themselves in the Regency era first-hand, with the creation of 'Villa Bridgerton.'
Idea
Villa Bridgerton: Bringing the Ton to the Tropics.
By renovating a 100 year-old mansion with a total Regency-era makeover, the event took droves of guests on an experiential journey to 19th-century London for an authentic Bridgerton experience.
Execution
Guests booked their visits to the Villa, which was a multisensory experience...Living Room, Banquet Hall, even a Viscount's Suite.
The Villa also included amenities like a horse-drawn carriage, croquet lawn, and an in-house string quartet that played pop songs, similar to the music track of the series.
Outcome
The experience became the Talk of the Ton all over social media.
*1,900,000,000 Reach
*10,500,000 TikTok views
2,000 slots to experience the Bridgerton in Manila--all sold out.
More importantly, the second season of Bridgerton became among the Top 10 most-watched shows on Netflix for more than a month.