Cannes Lions

BRIFITTE GOLD CALENDAR

GRABARZ & PARTNER, Hamburg / GRUNER & JAHR / 2009

Presentation Image

Overview

Entries

Credits

Overview

Execution

We surprised young women a few days before New Year 2009 at the legendary BIGFISH party in Berlin. As the motto “Russian Barbecue” suggests, everyone was flirting wildly, drinking a lot of vodka – and quite simply forgetting everything else around them. Our idea plays along with this blackout. When the women had left their coats in the cloakroom, we hid little surprises in the pockets, which they would only find the next morning. Small tags on more than 250 objects read: “Can't remember what you did last night? The Brigitte Gold Calendar can help.”

Similar Campaigns

12 items

1 Cannes Lions Award
Outcast Interactive Trailer: “Possession Begins”

CAMPFIRE AT SAPIENTRAZORFISH, New york

Outcast Interactive Trailer: “Possession Begins”

2017, CINEMAX

(opens in a new tab)