Cannes Lions

Brigida González Website Relaunch

JAEGER AND JAEGER, Uberlingen / FOTOGRAFIE BRIGIDA GONZÁLEZ / 2019

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Case Film
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Overview

Entries

Credits

Overview

Background

The brief was simple: Relaunch the website of the international renowned photographer in a way which intuitively shows how Brigida González works, how she approaches photography and which primarily targets architects.

Budget: confidential

Project scale: 10.2017 – 07.2018

Idea

The reserved peculiarity of the website design corresponds to the photographic work and reflects it. The light table animation on the project pages allows a deeper understanding of the projects.

Execution

Three things should be highlighted: First, the user guidance in „Work“ with the „Slot Machine“. Second, the arrangement of photographs in each project and third, that text sections fade in from left without interrupting the navigation.

Outcome

The website immediately created a great number of positive direct responses from the target group.