Cannes Lions

BRIMAX WINDOW CLEANER

OMD, Santiago / CLOROX / 2004

Awards:

1 Shortlisted Cannes Lions
Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Execution

Television: We used a TV screen to transfer benefit provided by Brimax window cleaner, on live programmes. Right in the middle of a programme the screen suddenly went black and then slowly, the screen started to clear up and a bottle of Brimax Window Cleaner appeared. All of this in collusion with the announcers who were surprised to see the screen turn black and how Brimax was able to clean it up again.

Outcome

The idea was so creative for the channel, that production was carried out without cost and exhibition meant 5% of a regular placement.

Similar Campaigns

12 items

Leave no trace - 4

McCANN SHANGHAI

Leave no trace - 4

2019, 3M

(opens in a new tab)