Television: We used a TV screen to transfer benefit provided by Brimax window cleaner, on live programmes. Right in the middle of a programme the screen suddenly went black and then slowly, the screen started to clear up and a bottle of Brimax Window Cleaner appeared. All of this in collusion with the announcers who were surprised to see the screen turn black and how Brimax was able to clean it up again.

The idea was so creative for the channel, that production was carried out without cost and exhibition meant 5% of a regular placement.