The story of a boy who is the only student in a school that has shoes to wear. All of his friends always steal a glance at them enthusiastically and wish they could have those shoes someday. One day while a friend’s glancing at his shoes…

he takes them off and offer his friend to try on.

Our strategy is to reach the people in the city with an internet film which is the story of a boy who is the only student in a school that has shoes to wear. All of his friends always steal a glance at them enthusiastically and wish they

could have those shoes someday. One day while a friend’s glancing at his shoes… he takes them off and offer his friend to try on.

(Since the campaign had just launch, so we don't have result yet.)