With 3D mobile, the Ford F-150 ad designers accessed an entirely new creative palette to create the most realistic virtual showroom experience on iOS devices. 3D mobile ads render & calculate colors, lighting & shading in real-time.

This cutting-edge mobile ad unit for F-150 features a motion-sensitive banner that expands into a slick, full-screen 3D creative model of the vehicle. Touch-interactivity included the ability to customize vehicle color, gain a stunning 360-degree view of vehicle rendered by the user's real time touch, using accelerometer to explore different "We Own Work" environments, load truck bed, & view two in-ad videos.

The 3D F-150 mobile ad campaign exceeded all client expectations, achieving up to two times the industry average of time-spent in ad. Across all measured categories, the 3D F-150 mobile campaign drove significant increases in brand metrics. Key findings include:

-Brand Favorability: 19.9% increase (2X industry average)

-Purchase Consideration: 40.4% increase (2.5X industry average)

-“We Own Work” Message Association: 71.1% (4X industry average)

-Aided Brand Awareness: 11.4% increase (higher than industry average)

Overall campaign metrics include:

- 20M+ total impressions

- 595K+ total expansions

- 2.9% overall expansion rate

- 13% overall engagement rate