The main job for us as creatives was this: in the tightest way possible, how do we link Aldi and football? From that, #Bringithome was born.

Visually, the idea was masterfully simple. A humble but iconic shopping basket, turned on its side and cropped to resemble the easily-recognisable visual of goal posts and net. Changing the basket’s handles to deep red and keeping the background clean white cemented our support for England’s colours.

Within 24 hours of selling the idea into the client, we had already shot the basket and finished artwork. Just a handful of people all eager to get this out in time. We did, and even got home for the game.