Cannes Lions

BRISE ELECTRIC AIR FRESHENER

EDSON FCB, Lisbon / SC JOHNSON / 2002

Awards:

2 Shortlisted Cannes Lions
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Description

To show the benefits of Brise's new air freshener, we make the user interact with the banner by plugging the product in the socket. The website then becomes a part of India, with statues, plants and monuments that appear behind the news, demonstrating the ambience the user would be able to create in their house.

Targeted to all audiences, it was displayed in information sites with high circulation.

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