Through a combination of stop-motion film and sweeping camera moves, we take a haunting journey through a massive city built entirely of sugar cubes. The light glints off the crystalline structures—trees, archways, overpasses, warehouses, skyscrapers, a train depot, even a stadium. An announcer tells us that the sugar city we’re seeing represents the exact amount of sugar a person would consume by drinking just one soda a day over their lifetime. 221,314 sugar cubes in total. The camera then cranes to an overhead shot to reveal that the city is in the shape of a human body. The commercial ends by suggesting that rather than drinking soda, we drink water instead.