Cannes Lions
DDB SAN FRANCISCO, San Francisco / CLOROX / 2006
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The Brita target already drinks a great amount of water. However, they are drinking it straight from the tap vs. filtering it. The intent of this spot was to show the benefit of drinking water filtered with Brita. The idea was to capture the feeling of being completely hydrated with Brita water. We achieved that by showing people in normal environments yet “swimming” through their day thanks to Brita.
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