Cannes Lions

BRITA WATER FILTER

DDB CANADA TORONTO, Toronto / CLOROX / 2006

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Description

A glass of water starts to drain as a toilet is flushed in the background. The water drains completely then fills up again just like a toilet. A woman walks from the bathroom to the table and takes a sip, oblivious to what has happened in her glass. A super explains that “Your tap and toilet water come from the same source”. The commercial ends with a shot of a Brita faucet filter and asks the question “Don’t you deserve better?”

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