Cannes Lions

Britalia

ADAM&EVEDDB, London / HARVEY NICHOLS / 2017

Film
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Our film for Harvey Nichols sees Italians left angry and empty-handed as a result of their new ‘Britalia’ initiative, in partnership with the Italian Ministry of Economic Development and the Italian Trade Industry. The film features a famous scene from a Luigi Pirandello play, humorously re-subtitled to suggest that the couple arguing in Italian are actually cursing Harvey Nichols for taking all their best fashion, food and drink.

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