Eurobest

Britalia

ADAM&EVEDDB, London / HARVEY NICHOLS / 2017

Film
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This film sees Italians left angry and empty handed as a result of Harvey Nichols new ‘Britalia’ initiative (a partnership with the Italian Ministry of Economic Development and the Italian Trade Industry).

 

The film features a famous scene from a Luigi Pirandello play, with re-written subtitles to suggest that the couple arguing in Italian are actually cursing Harvey Nichols for taking all their best fashion, food and drink.

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