Cannes Lions

BRITISH ARMY RECRUITMENT

PUBLICIS LONDON, London / BRITISH ARMY / 2010

Awards:

2 Shortlisted Cannes Lions
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Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Outcome

Over one million unique visitors averaged over 10 minutes per visit with very low bounce rates (below 2%). A substantial proportion stayed with the programme through all four stages. The Army filled its recruitment target for the first time in a decade, with better quality recruits than before.

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