This first radio advert for the new Most Interesting Man in the World further solidifies why he's worthy of the title. Whether he’s evading Montezuma's revenge or hosting the most epic Cinco de Mayo party, audiences continue to learn more about the legend of the MIM. Timely references keep the brand top of mind during the key selling period of Cinco de Mayo, and connect to Dos Equis' through the line Spice up Your Cinco campaign.