Cannes Lions

BROKEN HEART BOX

DENTSU, Tokyo / DEFACTOSTANDARD / 2014

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Case Film
Presentation Image

Overview

Entries

Credits

Overview

Execution

Since heartbreak is a big deal for women, the service was widely spread by word of mouth. 'Broken Heart Box' helped women heal their heart, clean the room. Most importantly, the negative feelings of lost love have been changed into positive ones.

Outcome

For this brand new and positive healing process of "lost love", it was played up by more than 100 media. And word-of-mouth has been spread among many women and reached 3,000,000 people through Twitter and Facebook postings. 'Broken Heart Box' changed the negative feelings of lost love into positive ones.

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