Cannes Lions
DENTSU, Tokyo / DEFACTOSTANDARD / 2014
Overview
Entries
Credits
Execution
Since heartbreak is a big deal for women, the service was widely spread by word of mouth. 'Broken Heart Box' helped women heal their heart, clean the room. Most importantly, the negative feelings of lost love have been changed into positive ones.
Outcome
For this brand new and positive healing process of "lost love", it was played up by more than 100 media. And word-of-mouth has been spread among many women and reached 3,000,000 people through Twitter and Facebook postings. 'Broken Heart Box' changed the negative feelings of lost love into positive ones.
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