Cannes Lions

BRUNO BANANI FRAGRANCE

MEDIACOM, Moscow / PROCTER & GAMBLE / 2009

Presentation Image

Overview

Entries

Credits

Overview

Execution

We created a closed society (angeldevil.ru) for young ladies where they could get advice on fashion, seduction and flirting. They could discuss everything they like, could invite their she-friends and have fun.Journalists liked the idea as they love everything “hot” and wrote about it on the most important women’s sites. Bloggers wrote about the new limited access women's community. And they all did it FOR FREE!Limited access created such big EXCITEMENT! We opened the site in three weeks and the results surpassed all the expectations.

Outcome

Media and PR Reach 177.15565 mln of site visitors, 50 mln of unique visitors.During 3 months Market Share increased four times.

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