Smartphones, social media, gated communities, and metaverse? Our children are growing up in an era of total connectivity yet severe isolation from the real world, their families, and each other. It’s like living in bubbles that bait us in with momentary happiness and gradually imprison us until we forget the true happiness outside it.

Being one of the top Middle East real estate innovators that develops gated communities, MountainView wanted to scratch the surface of the bubble world and show how true happiness can be felt through simple human activities regardless of where you live.

In an eye-opener story, we featured Mo Salah who, on a train, meets a young girl initially hooked on her phone. He grabs her attention with the tale of The Evil Bubbles. The girl starts to imagine the story in her way, concluding that if happiness is a choice, we should choose to be bubble-free.