Van Melle Perfetti has launched a radio commercial for its top selling bubble gum brand, Big Babol. The 60 second spot takes the listeners through a surreal journey from blowing the gum, making it big, bigger to the point that the bubble has lifted the kid, Billy, to float in the air, high up in the air. The creative use of sound design was the perfect storytelling device to illustrate Big Babol’s incredible elasticity through one kid’s unexpected flight into outer space.