To demonstrate how big the bubbles can get with Big Bloom, we utilised the large marker balloons often found outside shopping centres, hypermarkets and car showrooms. We created the balloon to be the same colour as the bubble gum and then attached a life size kid model to the balloon. The overall effect was as if a child had floated skywards attached to a large bubble of Big Bloom.

It immediately caught attention with very little media spend. Kids loved it and parents hated it. The activation created considerable buzz and got us free publicity on both TV and in press. All for a negligible media cost.