Due to the clutter around construction sites, we needed strong eye-catching visuals to get our target audience’s attention. With this in mind, we decided to use a worldwide symbol for safe transportation – bubble wrap. We filled each of the bubbles with acrylic paint and thereby turned them into single pixels of bigger visuals. Thereby, we immediately transferred the safety characteristic of the bubble wrap onto the Fiat Professional vehicles. Furthermore this unique design turned our poster into an eye-catcher, guaranteeing the target audiences' attention. Using mobile poster casings, we placed our posters in front of various construction sites and building supplies stores. Using mobile poster casings, we placed our posters in front of various construction sites and building supplies stores.

At each site, our posters immediately attracted the attention of construction workers, craftsmen and passersby. People wanted to take a closer look and even tried to touch them due to their unusual design. As a result, the posters sparked many conversations about the safety of the Fiat Professional vehicles and brought them back into the minds of the target audience.